Artist Spotlight with Jodi Frediani

Jodi Frediani, an acclaimed photographer and whale researcher, collaborates with renowned wildlife photographer Frans Lanting for METRO’s “One Ride at a Time” campaign. Frediani’s image of a female orca adorns one of the buses, reflecting her commitment to showcasing the beauty of the Monterey Bay ecosystem.

“I feel the concept is extraordinary,” says Frediani, who sees clear benefits that the campaign can foster, “The images and messaging on the buses can educate the community about the wonder of this ecosystem we live in.”

By the close of 2024, approximately 30 buses across Santa Cruz County will serve as moving canvases, displaying Frediani’s captivating images featuring whales, sea otters, mountain lions, redwoods, and more. Each image serves as a testament to the biodiversity of the region.

Frediani’s expertise lies in marine species photography, cultivated through her extensive travels to diverse locations such as Africa, Antarctica, and the Caribbean. Her immersive encounters with whales not only inform her photographic work but also contribute to ongoing research efforts.

In addition to her documentation of wildlife, Frediani actively participates in humpback whale research conducted in various regions, including Alaska, Monterey Bay, and the Dominican Republic. Frediani’s contributions extend beyond photography; she also provides assistance to organizations like California Whale Rescue, documenting instances of whale entanglement and ship strikes. Her work plays a crucial role in bolstering initiatives aimed at protecting marine life and preserving natural habitats.

Frediani’s photographic talent has earned acclaim in various national and international competitions and exhibitions. Noteworthy accolades include the Nature Photographer of the Year award, the Wildlife Photographer of the Year award, and features in prestigious publications like National Geographic and the BBC.