Santa Cruz Vibes Media, LLC  ·  2026 / 27 Media Kit
Santa Cruz VIBES

We don't interrupt the story.
We amplify it.

Multi-platform. Community-rooted.
Built on narrative.

15M+
Annual Impressions
6
Platforms
4
Print Issues / Year
20%
Given to Community
SC
Tri-County Reach
Who We Are

Born in print.
Built into
something
bigger.

Santa Cruz Vibes Media is a full media company — print, screens, audio, live events, direct distribution, digital. Six platforms. One ecosystem. All of it rooted in the same place and the same purpose.

The magazine is our heartbeat. But the heart doesn't run the whole body alone. SCVM TV puts your brand in front of people where they already are. The podcast puts your voice in their ears. The LED walls put your name on the event. The ecosystem is what makes this something a single ad buy can't replicate.

Our advertisers don't buy space. They buy into a story that's already being told — and already being trusted. We've spent years building that trust with a community that reads us, watches our screens, hears our voices, and shows up. When you're part of Vibes, you're part of that.

Santa Cruz  ·  Every Day
Santa Cruz Vibes Magazine Quarterly Print
SCVM TV DOOH Screen Network
Podcast / Radio Audio Platform
LED Video Walls Live Event Coverage
Ad Messenger Direct Distribution
Digital & Social Online + Instagram
20%
Community First — Always
Every platform we run gifts 20% of its space to local nonprofits and community organizations. Not because we have to. Because this place gives us everything and we give back.
"

Santa Cruz Vibes doesn't just run my ad — they connect me to the community in a way that feels real. My customers tell me they saw us in the magazine. That's not reach, that's relationship.

Janet Romanowski
Local Business Partner
The Reach

Numbers that
move people.

15M+
Annual Impressions
Across All Platforms
15K+
Quarterly Print
Circulation
40+
SCVM TV Active
Screen Locations
200+
Distribution
Locations
6
Integrated
Platforms
Print · TV · Podcast · LED · Ad Messenger · Digital
3
Counties of
Distribution
Santa Cruz · Monterey · Santa Clara
20%
Platform Space
Gifted to Community
Every issue. Every screen. Every channel.
The Santa Cruz Media Landscape

There is no other
buy like this in
Santa Cruz.

Six platforms. Every demographic. Print readers, screen viewers, podcast listeners, billboard commuters, digital scrollers — all in one partnership. No other media company in this market reaches every corner of the community the way we do. This isn't a media buy. It's a market lock.

6
Platforms — One Partner
15M+
Annual Impressions
Every
Demo. Every Medium.
1
Market. Zero Competition.
Platform 01

Santa Cruz Vibes
Magazine

Four issues a year. Printed on quality stock and placed where Santa Cruz gathers — coffee shops, gyms, surf shops, yoga studios, waiting rooms, hotel lobbies. Tangible, local, lasting.

People keep our magazine. They leave it on their coffee table. They bring it to their neighbor. That's not distribution — that's trust.

FrequencyQuarterly — Spring · Summer · Fall · Winter
Circulation15,000+ copies per issue
Distribution200+ locations across Santa Cruz, Monterey & Santa Clara counties
FormatPerfect-bound, full color
Ad Deadline6 weeks prior to publication
12 Issues  ·  Every Cover a Story
Platform 02

SCVM TV

Our hyper-local digital-out-of-home screen network reaches people where they're already present and paying attention — fitness studios, surf shops, cafés, waiting rooms, retail. No skipping. No scrolling past.

Powered by Omnira Media. Your creative runs alongside community content people actually want to watch. That's the difference.

Screens40+ active locations, growing
Format:15 and :30 second spots · Loop integration
Ad Specs1920×1080 · MP4 · H.264 · Under 50MB
Content MixLocal news · Events · Community · Your brand
TargetingBy venue type and neighborhood
SCVM TV in venue
Active Screen Locations
40+
Hyper-local DOOH · Powered by Omnira Media
Platform 03

Podcast &
Radio

Audio is intimate. When someone puts in their earbuds, they're inviting you in. Our podcast and radio presence puts your brand inside that relationship — with listeners who are already invested in the story we're telling.

Host-read sponsorships. Pre-roll and mid-roll. Guest segment opportunities. We make your integration feel native because it is.

FormatHost-read · Pre-roll · Mid-roll · Segment sponsor
Length:15 · :30 · :60 spots + custom integrations
DistributionSpotify · Apple · Google · Broadcast
ContentLocal culture · Arts · Music · Community voices
Podcast studio
Platform
Audio
Host-read integration · Podcast · Radio presence
Platforms 04 & 05

LED Walls &
Ad Messenger

High-impact LED video walls deployed at live events, festivals, and high-traffic community spaces. Your brand amplified in front of real crowds in real time.

Ad Messenger puts your message into the hands of people who ask for it — a direct-distribution platform reaching engaged local subscribers on their terms.

LED FormatVideo · Static · Animated · Event integration
LED VenuesFestivals · Community events · High-traffic locations
Ad MessengerDirect subscriber distribution · Opted-in audience
Best ForEvents · Launches · Grand openings · Seasonal pushes
LED video wall
Event Impact
Live
Video walls · Direct distribution · In-the-moment reach
The Audience

Who's reading.
Who's watching.
Who's listening.

35–54
Core Age Range
Established Santa Cruz residents with real spending power and deep community investment.
70%+
Owner / Renter
Homeowners and long-term renters with stable income and loyalty to local business.
SC
Tri-County Reach
Santa Cruz at the core — distribution extending into Monterey and Santa Clara counties. Coastal Central California, covered.
"Your brand doesn't interrupt the story here.
It becomes part of it."

Our readers are the people who show up at the farmers market on Saturday morning, who know the name of the person behind the counter, who have an opinion about the best surf break and the best taco. They're invested in this community and they're looking for businesses that share their values.

They don't trust generic advertising. They trust voices they recognize. That's what we've built — and that trust extends to the brands that partner with us.

"

Brian and the team brought a level of creative strategy I didn't expect from a local media buy. They helped us think about our message, not just our placement.

Reggie Stephens
Advertising Partner
Vibes Monthly Media Bundles

Find your
entry point.

Three tiers. Every platform in the ecosystem. Start where it makes sense for your business and grow from there.

Tier 01
The
Storyteller
Your brand enters the Vibes narrative — on SCVM TV, in print, and through monthly creative boosts that keep your story alive.
$1,350 – $1,650/mo
~750K+ Impressions / Month
  • SCVM TV: 5-screen ad block
  • Vibes Magazine: 4 print ads per year (¼ to full page)
  • Podcast & Radio: 4–10 spots per month
  • Monthly social media boost w/ video/photo shoot
  • Light copy-writing support
Get Started
Tier 02
The
Connector
Your message moves beyond ads — weaving deeper into community conversations across social, SCVM TV, print, and radio.
$2,100 – $2,900/mo
~1M+ Impressions / Month
  • SCVM TV: 10-screen ad block
  • Vibes Magazine: 4 print ads per year (¼ to full page)
  • 1 full editorial feature per year
  • Podcast & Radio: 10–20 spots per month
  • LED Billboard campaign at Capitola Mall
  • 1 strategic collaboration per month
  • Ongoing copy-writing support (negotiable)
  • Quarterly team strategy session
Get Started
Tier 03
The
Amplifier
Your story becomes part of the cultural fabric — fully amplified across every Vibes platform with social, print, video, and our nonprofit halo carrying it further.
$4,350/mo
~1.5M+ Impressions / Month
  • SCVM TV: 20-screen ad block
  • Vibes Magazine: 4 full-page ads per year
  • 1 full editorial feature per year
  • Podcast & Radio: 10–20 spots per month
  • Monthly paid social boosts (higher spend + targeting)
  • Professional photo & video: 1 full day shoot/month
  • Copy-writing: campaigns, blogs, advertorials, scripts
  • Monthly team strategy session
Get Started

All packages are monthly. Custom builds available — we'd rather get it right than fit you into a box.

"

The SCVM TV screens in our location bring life to the space. Customers comment on the content constantly. It's become part of the experience we offer. Our ad feels right at home in it.

Timmy Hunt
SCVM TV Location Partner
Community First

We run
on narrative.
We live on
place.

Every platform we operate commits 20% of its space to the community at no charge. Arts nonprofits. Youth programs. Environmental causes. Cultural organizations. This isn't a policy — it's who we are.

When you advertise with Vibes, your brand sits alongside that commitment. Your neighbors see that. It matters.

20%
Of every platform — print pages, screen time, audio minutes — gifted to community organizations, every issue and every cycle.
3+
Years of showing up for Santa Cruz. Through every change the county has seen, Vibes stayed independent and stayed local.
1
Community. Ours. Yours. The one we're both trying to protect and celebrate — and the reason this whole thing works.
"

What I love most is that they actually care about Santa Cruz. When you advertise with Vibes, your brand is in the same breath as arts programs and local nonprofits. That means something here.

Jenny Kurzweil
Community & Nonprofit Partner
2026 / 2027 Publishing Calendar

Plan your
campaign.

Spring
March · April · May
Spring Issue 2026
Renewal season. Outdoor culture, food & dining, local events, and the return of the community calendar.
Ad Deadline: Mid-February
Summer
June · July · August
Summer Issue 2026
Peak season. Food, surf, music, tourism, and maximum foot traffic in Santa Cruz County.
Ad Deadline: Mid-May
Fall
Sept · Oct · Nov
Fall Issue 2026
Community season. Arts, culture, harvest, and back-to-local. Strong retail and hospitality window.
Ad Deadline: Mid-August
Winter
Dec · Jan · Feb
Winter Issue 2026/27
Holiday gifting, new year energy, and the quieter magic of Santa Cruz in winter. Prime local retail window.
Ad Deadline: Mid-November
Let's Build Something

There are
15 million
reasons
to advertise
with Vibes.

But only one that actually matters: this is the community you're trying to reach. And this is where they come to read, watch, and listen.

Publisher Brian Upton
Phone (831) 346-7058
Email brian@scvibesmagazine.com
Website scvibesmagazine.com
Magazine · SCVM TV · Podcast · LED · Ad Messenger · Digital
Santa Cruz Vibes Media, LLC  ·  2026 / 27 Media Kit
AD MESSENGER

THE RELATIONSHIP
NURTURER

Real estate has always been relationship-driven. The challenge today is not simply getting attention — it is staying present long enough to build trust. Messenger-based marketing helps bridge the gap between a first impression and an actual conversation.

Instant Engagement

Consumers are trained to scroll past traditional ads and promotional emails, but personal messaging still cuts through. SMS and messenger campaigns consistently drive stronger open and response rates.

Automated Lead Response

Agents can trigger personalized follow-ups the moment someone scans a QR code, visits a landing page, or interacts with a campaign — creating instant touchpoints even outside business hours.

24/7 Lead Qualification

Automated messaging systems can instantly answer buyer questions, provide listing details, and help qualify leads before the first live conversation even begins.

Real Estate Visibility

Combining SCVM TV, print, digital, and messenger campaigns creates repeated touchpoints across the same community ecosystem — helping agents stay familiar and top-of-mind during longer buying cycles.

CATEGORY EXCLUSIVITY

We intentionally limit the number of advertisers within each business category across the Santa Cruz Vibes ecosystem. Your brand is not buried beside dozens of competing agents or brokerages fighting for the same attention. The goal is intentional visibility — not overcrowding.