A NEXTIES REWIND

There are nights in Santa Cruz that feel like more than just events—they feel like a homecoming. The 2025 NEXTies was one of those nights.

As co-producers of this year’s awards, we at Santa Cruz Vibes didn’t just witness the celebration—we felt it. From the moment the lights came up at Woodhouse Blending & Brewing, it was clear: this wasn’t just about handing out trophies. It was about recognizing the people who quietly—and sometimes boldly—shape the heartbeat of Santa Cruz. The evening reinforced what we’ve long believed: when a community comes together to share stories of creativity, leadership, and empathy, it creates something lasting.

And the public response confirmed it.

The night was punctuated with standing ovations—each one louder than the last. The crowd didn’t just applaud the honorees; they embraced them. From tearful acceptance speeches to surprise shoutouts, the room felt electric with sincerity. And in the days that followed, that energy didn’t fade. Social feeds, texts, and emails were filled with gratitude and praise—not just for the winners, but for the spirit of the event itself. Many called it a “heartfelt love letter to our community.” Others simply said: “This is what Santa Cruz is all about.”

One of the night’s most unexpected highlights came courtesy of our house DJ, SELECTA7 (Osha B), who elevated the event with a performance that was part soundtrack, part showmanship, and all heart. By crafting and delivering custom walk-up songs for each honoree, he created a moment for every award recipient that felt personal, joyful, and unforgettable. His work behind the mic didn’t just set the mood—it started a new tradition. The NEXTies have always been celebratory, but this year, they grooved.

And speaking of grand entrances—a huge shoutout to Santa Cruz METRO for their visually stunning red carpet arrival experience. Parked alongside the venue was a wrapped ORAT bus, adorned with a breathtaking image by renowned photographer Frans Lanting: a vibrant monarch butterfly gliding across the surface. It was more than a backdrop—it was a message. A symbol of beauty, fragility, and our collective responsibility to protect the environment we call home. It made stepping onto the red carpet feel like stepping into a shared vision.

For Santa Cruz Vibes, the NEXTies was a full-circle moment. Many of the honorees have been longtime members of the Vibes universe—businesses we’ve profiled, artists we’ve featured, changemakers we’ve partnered with. To see them all under one roof, being lifted up by the community they serve, reminded us why we do what we do.

And none of this would have happened without Matthew Swinnerton. The founder of Event Santa Cruz and the soul behind the NEXTies, Matthew once again proved that local voices matter. His tireless commitment to elevating others continues to inspire us all.

Here’s a closer look at the 2025 NEXTies honorees—each one a living example of what makes this town extraordinary:

Entrepreneur of the Year: Max Turigliatto

With Mission West Bar and The Alley Oop, Max isn’t just building businesses—he’s reinvigorating downtown culture. He’s a modern-day placemaker, proving that good design and good intentions can bring people together.

Musician of the Year: Gabi Bravo

Gabi’s blend of Latin roots and indie soul made her a natural choice. She’s more than a singer—she’s a storyteller whose lyrics are stitched from identity, heritage, and honest emotion.

Band of the Year: Alex Lucero Band

The Lucero sound is as Santa Cruz as the shoreline. Soulful, rhythmic, and deeply rooted, this band has become a staple at local shows and street festivals alike.

Hero of the Year: Lifeguard Lts. Sam Hofmann & Isaiah Mullen

In a year filled with challenges, their bravery during the Santa Cruz Wharf collapse reminded us what real courage looks like. Their actions saved lives and embodied the true spirit of service.

Visual Artist of the Year: The JAMS

Just A Moment Studio turned our city into a canvas. Their murals don’t just decorate—they provoke, celebrate, and activate.

Giveback Person of the Year: Elaine Johnson

Elaine’s work in transit equity and housing justice pushes all of us to rethink what fairness looks like. She’s a leader who leads by lifting.

Community Builder of the Year: Cheyanne Donald-Diaz

Through art and advocacy, Cheyanne has built literal and metaphorical spaces where all voices are welcome—and that’s a legacy that matters.

Foodie of the Year: Donnie Suesens

At Food Talk, Donnie redefines comfort food with a conscience. Sourcing local and cooking with heart, he’s making food that feels like family.

Food Business of the Year: Humble Sea Tavern & Emerald Mallard

By blending creativity, cuisine, and community, these sister restaurants have become gathering places as vibrant as the dishes they serve.

Mentor of the Year: Ryan Coonerty

A guiding force in civic engagement, Ryan’s mentorship goes beyond policy—it’s about people, potential, and the belief that tomorrow can be better.

Nonprofit of the Year: Project Daraja Inc.

Empowerment isn’t a buzzword here—it’s a practice. Project Daraja offers tools, support, and space for healing and growth.

Innovative Business of the Year: SwellCycle Surfboards

In a town built on surf, SwellCycle is innovating sustainably—proving that environmental stewardship and sleek design can coexist beautifully.

New Business of the Year: The Neighbor’s Pub

More than a bar, it’s a neighborhood living room. With warmth, music, and authenticity, The Neighbor’s Pub has become an instant classic.

Young Leader of the Year: Mayda Juarez-Ortiz

Mayda is the kind of leader who doesn’t wait for permission. Her work uplifts youth, expands access, and proves that age is no barrier to impact.

Athlete of the Year: Adam Bartlett

From wave to field, Adam’s athleticism is matched only by his humility. A standout with standout character.

Student Athletes of the Year: Maren O’Farrell & Isla Johnson

Representing Harbor High with grace and grit, Maren and Isla reminded us that excellence comes in pairs—and with deep community pride.

Health & Wellness Guru of the Year: Esperanza Community Farms

Their farm isn’t just about food—it’s about justice, tradition, and nurturing cultural wellness from the soil up.

Content Creator of the Year: Wendy Frances

Wendy uses digital tools to tell real stories. Honest, elegant, and always heartfelt, her work connects us to each other.

Wildcard Award: Skills of Life Café

This café is flipping the script on inclusion. By hiring and training neurodiverse team members, they’re redefining what a workplace—and a community—can be.

Lifetime Achievement Award: Aniko Kannas-Millan

Aniko’s work in the arts has built bridges, sparked movements, and mentored generations. Her influence runs deep—and will for years to come.

For Santa Cruz Vibes, the NEXTies was a full-circle moment. Many of the honorees have been longtime members of the Vibes universe—businesses we’ve profiled, artists we’ve featured, changemakers we’ve partnered with. To see them all under one roof, being lifted up by the community they serve, reminded us why we do what we do.

And none of this would have happened without Matthew Swinnerton. The founder of Event Santa Cruz and the soul behind the NEXTies, Matthew once again proved that local voices matter. His tireless commitment to elevating others continues to inspire us all.

Looking Back, Moving Forward: A Vibes Commitment

In the end, the 2025 NEXTies wasn’t just a ceremony—it was a mirror. A mirror reflecting a Santa Cruz that leads with heart, that lifts its own, and that believes in storytelling as a force for good.

But it was also a window—a glimpse of what’s possible when we put intention behind recognition, and when we shine a light on the people doing the work, quietly and passionately, day after day. It reminded us that these stories don’t begin and end on one night in May. They deserve to echo throughout the year.

As we move forward, Santa Cruz Vibes is carrying the NEXTies spirit with us into everything we do. Whether through our print pages, digital platforms, podcasts, or in-location media—we’re more committed than ever to celebrating the people and projects that make Santa Cruz more inclusive, more creative, and more connected.

Let this year’s NEXTies serve not only as a highlight, but as a compass: a reminder to keep telling stories that matter, to keep building bridges between neighbors, and to keep asking, “Who’s making a difference right now?”

Because the truth is, the NEXTies isn’t just a night. It’s a movement. And we’re honored to keep that movement alive—all year long.

For ongoing and what’s happening next check out www.eventsantacruz.com