Pono Brings Island Vibes to Santa Cruz

A Taste of Aloha in Santa Cruz

By Brian Upton
April 23, 2025
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“Pono Hawaiian Grill is hands down one of the best spots in Santa Cruz for amazing food and a laid-back island atmosphere. From the moment you walk in, you’re greeted with warm aloha spirit, making you feel right at home..”

Jahnie D - Yelp

Step off Pacific Avenue and into a wave of warmth at Pono Hawaiian Grill, where every bite and beat carries the spirit of the islands. Rooted in the heritage of founder Braddah Timmy and inspired by the flavors of Maui, Pono isn’t just a place to eat—it’s a full-on experience, steeped in community, rhythm, and the kind of hospitality that makes you want to stay a little longer.

From the moment you walk through the doors, you’re greeted with more than just the scent of sizzling teriyaki and fresh poke. You’re welcomed with aloha—a feeling that’s hard to explain but impossible to forget. It’s in the way the staff treats you like family, in the laid-back reggae playing through the speakers, and in the colorful murals and décor that echo the soul of the islands.

Pono has found a special rhythm in Santa Cruz, with its flagship location downtown, a second outpost at Capitola Kitchen + Taproom, and even a presence far across the Pacific in Guam. Each spot carries the same laid-back energy, united by a shared mission to serve honest, authentic Hawaiian street food and build spaces where people feel at home. “Pono” itself is a Hawaiian word that means righteousness and balance—doing things the right way. It’s a philosophy you can taste, see, and feel throughout every part of the experience.

The menu hits all the right notes. Think tender teriyaki plates, spicy and savory poke bowls, crispy garlic chicken, and the kind of island-style grinds that transport you straight to a beachside food truck in Kihei. Everything is made with care, using recipes and ingredients that reflect generations of flavor and pride. And if you’re on the go, Pono makes it easy to order online for pick-up or delivery. They even cater, turning birthdays, office parties, and backyard BBQs into full-blown luaus.

“They have the most delicious poke bowls, the food is always crazy fresh and the service is direct and friendly.”

Jessica R
SPAM might be a pantry oddity in some places, but in Hawaii, it’s practically a cultural icon. The love affair began during World War II, when the canned meat was shipped to the islands by the ton to feed American troops stationed in the Pacific. With limited access to fresh meat, locals quickly adopted SPAM into their own cooking—blending it with island flavors and rice-based dishes. Over time, it became a staple in Hawaiian households, showing up in everything from fried rice to breakfast platters. Most famously, it’s the star of SPAM musubi—a sushi-style snack that wraps grilled SPAM and rice in seaweed. Today, Hawaii consumes more SPAM per capita than any other state, and it’s celebrated each year with festivals, creative recipes, and plenty of local pride. What started as wartime necessity turned into a beloved comfort food, woven into the culinary fabric of the islands.

But the story of Pono isn’t just told through food. It’s told through music, laughter, and the kind of energy that fills a room when people come together. During Warriors games, Pono transforms into Santa Cruz’s unofficial Watch Party HQ, with seven big screens broadcasting Bay Area teams and a dining room buzzing with local fans. And when the weekend hits, Aloha Fridays take over—live Hawaiian musicians fill the space with island sounds, sometimes legends, sometimes fresh faces, all bringing that easygoing rhythm that pairs perfectly with a cold drink and some crispy spam musubi.

There’s a sense that something’s always happening here. Karaoke nights, reggae jam sessions, late-night sing-alongs—it’s a place that invites you to stay a while, to join in, to feel part of something. And for those who really want to rep the vibe, the Pono Shop offers hoodies, tees, and local products like their Musubi & Aloha designs, all carrying the same spirit of connection and culture that fills the grill.

Still, even with all its energy, Pono never loses its roots. It’s deeply local—grounded in Santa Cruz’s creative, community-first spirit—and yet it has a reach that feels global, with ties that stretch back to Maui and across to Guam. That sense of being grounded and expansive all at once is what makes it special. And in 2023, the community made it official by naming Pono Best Hawaiian Restaurant, a nod not just to the food, but to the feeling people carry with them after every visit.

Whether you’re showing up for a plate lunch, tuning in to live music, picking up some gear from the shop, or planning your next party, Pono welcomes you with open arms. It’s not just a place to eat. It’s a place to gather. A place to belong. A little slice of island life, right here in Santa Cruz.

Pono Hawaiian Grill – Downtown Santa Cruz
📍 120 Union St, Santa Cruz, CA 95060
📞 (831) 621-7448
🌐 ponohawaiiangrill.com
📸 Instagram
📘 Facebook

Hours
Monday: Closed
Tuesday – Friday: 11:30 AM – 9:00 PM
Saturday: 11:00 AM – 9:00 PM
Sunday: 11:00 AM – 8:00 PM

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